RETAIL DEVELOPMENT – prime retail development in Gothenburg
The modernization of Fredsgatan, one of Gothenburg's prime shopping streets, is a key component of efforts to create and maintain a vibrant city centre. Our goal is to attract more people to both Fredsgatan and the surrounding neighbourhoods, infusing them with energy and pulse at all hours of the day.
The former Kompassen shopping centre has been fully renovated and rebuilt. It now has attractive street level stores with amazing shopfronts. The investment has boosted trade in the area, attracting several new shopping concepts to Gothenburg, including Zara Home and Superdry. The retail development will continue, with a joint vision on new shopping establishments, physical environments and common branding for the entire area.