Gothenburg at MIPIM 2017

'There is tremendous drive and commitment'


Day two at the MIPIM 2017 property show saw interest in Gothenburg remain high, with popular activities held both in and outside of Gothenburg’s stand.

Among the highlights on Gothenburg’s programme was a talk by Business Region Göteborg’s Per Österström on Drive Me – the world’s first large-scale autonomous driving pilot project, where 100 self-driving Volvo cars will drive on public roads in Gothenburg. A repeat of the talk is held on day three at 1pm.

“Gothenburg has become a test arena, and Drive Me is one of the flagship projects. It’s unique and people visiting the stand were clearly interested in learning more,” said Jessica Humleklo, communication manager at Business Region Göteborg.

Another highlight of day two was the joint seminar “How does Sweden develop innovative urbanization?” between Gothenburg, Malmö and Stockholm. A crowd of around 250 people were on hand as a panel of speakers discussed how Sweden combines innovation and sustainability, and how this attracts investors.

Other activities on the programme included presentations of the River City development, by Björn Siesjö, City Architect of Gothenburg; and Gothenburg’s new arena development, by Patrick Andersson, CEO at Business Region Göteborg.

Gothenburg also received recognition for its 20 years at MIPIM from Filippo Rean, Director of the Real Estate Division, Reed Midem.

The day was rounded off with a workshop involving Gothenburg’s 27 partners, a mix of actors including property developers and municipalities as well as architect and law firms.

“Among the partners there is tremendous drive and commitment to the development of Gothenburg,” said Jessica Humleklo.

The MIPIM 2017 property show takes place 14-17 March and is held in Cannes, France. Gothenburg’s stand is located at P1-J24.