When MIPIM 2017 kicked off on 14 March, a record number of people visited Gothenburg’s stand to learn about the region’s extensive plans for the future.
“We were completely crowded, an absolute all-time high. In the end the arrangers said that we have to turn off lights to get people to leave the stand. And that’s a good thing,” said Andreas Göthberg, project leader for Gothenburg at MIPIM, after the first day.
So, what is arousing the most interest?
“It's the new plans for River City. The development is the largest in Scandinavia and it's right in the heart of a big city. It’s interesting for different types of actors and you really notice that in the stand,” said Andreas Göthberg.
As day two got underway, Gothenburg and Sweden also received praise in the MIPIM News magazine. Here are a few excerpts:
“Nordic property transactions hit a record high in 2016, driven by a vibrant Swedish market and strong activity in residential. With its attractive demographics, buoyant economies and high quality of life, the region is also emerging as Europe’s new safe haven.”
“All the Nordic countries are very transparent and it’s easy to find information and good advice. You also have very high liquidity. It’s actually the highest in Europe.”
“Sweden has an abundance of new developments on offer…”
Day two sees Gothenburg receive recognition for its 20 years at MIPIM from Filippo Rean, Director of the Real Estate Division, Reed Midem.
Gothenburg’s stand also holds presentations of new projects including Drive Me, Gothenburg’s new arena and River City.
In addition, Gothenburg has co-arranged a seminar with Stockholm and Malmö on innovative urbanisation by Sweden.
Behind Gothenburg’s stand at MIPIM is a collaboration led by Business Region Göteborg, involving 27 companies including local and regional property developers. Together they are showcasing the region’s vast offering of property developments.
Gothenburg’s stand is located at P1-J24.